Author: Maura Matthews, Gail Hughes, Sioned Pearce – Tenovus Cancer Charity

Day Two – Wednesday 26th June

Strand – Health & Well Being

Session Four: 9.30am – 11am

Each year over 10,000 people in the UK are diagnosed with malignant melanoma, the most dangerous and potentially lethal form of skin cancer. In Wales there are around 500 cases each year and over 100 deaths. In Wales, between 1996 and 2006 the number of cases has more than doubled and this trend shows no sign of abating.

Between June and August 2012 Tenovus delivered a sun safety campaign called ‘Here Comes the Sun’ to raise awareness and increase knowledge of the causes, signs and symptoms of skin cancer. The project was delivered through 25 community pharmacies and four Tenovus shops.

In Wales the Community Pharmacy Network receives over 35 million visits in a year. It has been proven that for some patients the only regular contact they have with any type of health professionals is through their local pharmacy. In addition recent research reveals that within Wales community pharmacies are more likely to be located in areas of higher deprivation.

The intervention took the format of a training workshop for pharmacy and shop staff in skin cancer awareness. Each pharmacy and Tenovus shop were provided with a toolkit which included sun safety awareness raising materials such as postcard and quiz cards.

The finding from the project revealed significant implications for retail outlets as delivery vehicles for health advice.

Presentation not available.