Dr Wyn Morris is a senior lecturer at Aberystwyth Business School and holds a PhD in Management. He graduated from Aberystwyth University in 2001 with a BSc in Rural Resource Management, specialising in business and economics.
His career took him to the Farm Assurance Livestock Scheme, where he worked as Certification and Assessment Coordinator while studying for an MSc Econ in Entrepreneurship through the medium of Welsh.
Wyn joined Aberystwyth University staff as an Investigational Officer with the Farm Business Survey in 2003. His main areas of research and are in management, strategy and operations with a focus on rural entrepreneurship. Whilst working at Aberystwyth Business School, Wyn has developed numerous business links for the department. He also acted as Principal Investigator on consultancy projects and when tendering for research funding. Several of these projects involved dealing with a range of stakeholders and knowledge exchange activities. Wyn has excellent external links and have collaborated with a variety of businesses and organisations.
Research Interests: Rural Economy, Rural Entrepreneurship, Rural Crime, Farm Diversification, Technology Adoption, Knowledge Exchange
Current research: Digital Divide, AI in Rural Areas, LPIP Rural