Presented by Karen Lumsden

This course provides an in-depth introduction to successfully conducting online qualitative interviews. Traditionally, online interviews have tended to be viewed as inferior to the physical face-to-face interview. However, online qualitative interviews can offer us a valuable means by which to conduct social research with a range of diverse groups via various information and communication technologies in synchronous and asynchronous ways.

The course covers the principles and benefits of online qualitative interviews, and the challenges which online communication poses for researchers when interacting with participants remotely and virtually. We cover how to design, conduct and facilitate a synchronous online interview using audio visual conferencing technologies such as Zoom. Participants are provided with guidance and the opportunity to trial running an online qualitative interview with peers. We also discuss strategies for enhancing participation in online interviews and ethical considerations, particularly when conducting online research on sensitive topics or with vulnerable participants.

This course will benefit researchers who are new to qualitative research methods and those who already have a basic understanding of qualitative research methods but are new to conducting qualitative interviews in online settings.

If you have any queries please email: or telephone: 029 2087 5260