Identity, Brand or Citizenship: The Case of Post Devolution Wales

During the course of this article we explore three dimensions of subjectivity in relation to post-devolution Wales. The space of subjectivity is something that is experienced by individuals but also shaped by wider sociological, historical and economic forces. The article does not aim to provide an empirical analysis of this process per se but rather to outline three ways in which ‘Welsh subjectivity’ and ‘ways of being Welsh’ can be currently understood in terms of the post-devolution landscape. This is of importance due to the fact that the political landscape of Wales is undergoing radical transformation within a context of globalization and increasingly complex flows of capital and labour. The ways in which general frames of Welsh subjectivity are being mobilized and shaped by the new regime of devolved governance and other sub-state actors requires consideration as it impacts upon patterns of participation, cohesion and representation within the territory.