Journal Articles
                                                                        
                                              
                         
                        
                                The literature on school commercialism, despite a number of successes in battling advertising and marketing in schools, has often seemed to only scratch the surface of corporatization of K‐12 education. While condemning corporations who seek to sell brand‐name products to kids in schools is a relatively straightforward matter, critiquing corporate efforts to promote ideologies, identities,…